This illustration style uses symbolic scenes to tell business stories. It also subtly incorporates Square's Frost UI material into objects that behave like frosted glass. This blurring of the edges then inspired the use of colorful gradients throughout the system.
This is a minimalist illustration style inspired by the Square Market icon library. Using a simple grid, we can combine icons and illustrations with abstracted UI to create an infinite amount of illustrations.
This style uses shapes, materials, lighting, and perspective to create a simple abstract world. Fluid gradients and materials communicate a futuristic and high-end feel.
Square's creative team collaborated with us to develop a detailed style guide. We provided them with guidance on how to implement the system across their organization and how to continue scaling the system internally. Along with a comprehensive set of guidelines, the document serves as a playbook for creating new illustrations.
How can one create an illustration system for a product that caters to a diverse audience and has multiple touchpoints?
Considering the variety of products, the broad audience, and scalability requirements, Square would benefit from a system that uses diverse styles.
Develop a complete design ecosystem that arms Square teams with more creativity and more specificity.
We collaborated with Square’s creative team to build a system that guides the creation of all future illustration work for the brand.