The innovative fintech company approached us to create a visual ecosystem that showcases their technology in a simple, warm, and understandable way. We faced the exciting challenge of creating a unique language for the brand while ensuring it worked with existing components.
Key visuals that abstractly express various financial themes.
We focused on the theme of 'fluidity' to reflect the adaptability of digital currency. Our goal was to balance the brand's technological innovation with visuals that convey trust and responsibility. To achieve this, we used visual strategies such as realistic materials and playful expressions to illustrate our concepts.
At the heart of the project is a uniquely abstract 3d illustration system. These key visuals became the cornerstone of the brand's visual communication, abstractly conveying financial concepts like security, freedom, growth, and accessibility.
The object library consists of shapes that represent finance, currency, banks, growth, transference, and blockchain themes. These shapes, such as portals, paths, and stairs, portray growth and fluid exchange of value.
We curated extensive material and color palettes to convey brand values of stability, transparency, and freedom.
A social media toolkit combines elements in various ways, providing multiple layout options.
A graphic interpretation of stacking blocks and tiles inspired our type treatments.
We developed a comprehensive graphic system that combines brand assets, such as photography, 3D illustration, and a typographic grid strategy, for use across various applications.We created a comprehensive graphic system that combines brand assets such as photography, 3D illustrations, and a typographic grid strategy for various applications.
A universal grid system ensures consistent designs across devices and screen sizes.
Data is represented using consistent graphic shapes, color palettes, and typography in simple infographic templates.
We created a comprehensive style guide for both internal and external use, highlighting the hero visuals as the key component of the illustration system. Most importantly, the guide demonstrated how the ecosystem can be scaled across various platforms.
Circle needs to communicate its technology's value in a simple, warm, and understandable way to a broad audience.
The technology underlying Circle enables smooth financial transactions in a sector that is often plagued by friction.
Create a design system that communicates Circle's themes, humanizes the brand, and balances innovation with responsibility.
We created a flexible and customizable ecosystem that can adapt to the growth of the Circle brand.