Block approached us to create a global launch film for Bitkey, positioning it as a safe and easy-to-use Bitcoin wallet. Our campaign used visual metaphors and magical realism to convey Bitkey's worry-free environment, giving users complete access to their Bitcoin when they hold their keys.
Concept to Completion
We developed a unique visual style for Bitkey, combining storytelling with design-focused solutions to engage viewers. Our script highlighted the app's convenience, hardware security, and recovery tools, setting Bitkey apart from similar products.
The film showcases various locations and characters with dynamic camera work and animation. Our actors brought the magic to life by interacting with blooming flowers, global Bitcoin transfers, constructing a subway, performing action stunts, and selecting the perfect music track. We were involved in every production stage, enabling us to bring Bitkey to life in a magical way.
Our BNS team partnered with us each step of the way with creativity, accountability, humor, and the curiosity to learn about our product and customers so we could together tell a unique story in a way that hasn’t been done in our industry before.
— Lindsey Grossman, Business Lead, Bitkey, Block, Inc.
How can we simplify the complexities of understanding cryptocurrency concepts, trust, product features, and global appeal in the world of crypto in a trustworthy manner?
While it can be hard to communicate the relationship between two disparate concepts like security and ease of use, there is a creative way to do so.
Bitkey = peace of mind. Our main focus will be on providing peace of mind, making security feel like second nature.
Create a captivating story featuring a diverse global cast demonstrating various product uses. Use metaphorical storytelling to engage and leave a lasting impression of how the product can create everyday utility.
Chief Creative OfficerJonathan Notaro
Director & Creative DirectorDaniel Uribe
WritersTroy BurrowsDave Muhlenfeld
StrategyNoah RabinowitzJonathan Notaro
Storyboard ArtistFred Fassberger
Lead DesignerJean-Michel Verbeeck
DesignersDan BradhamJun YangTwyla WangJelly Wei
2D AnimatorAnthony Kim
Head of CGRuss Wootton
Technical DirectorDan Bradham
3D ModelersRyan ChongPedro CasavecchiaChristopher Rodriguez