Push button. Get food. Could it get any easier? When DoorDash asked Brand New School to create a campaign that was both educational and entertaining, we created “Pop-Up”, a concept that was built around the idea that DoorDash delivers a world of restaurants to their customers with the push of a button.
The OOH campaign used the same key visuals as the social campaign, only static.
We made actual restaurants pop up behind people in unexpected places whenever they use the app to illustrate the convenience of DoorDash while also showcasing their growing selection of food types and restaurants. In addition to television spots, we created print, social and out-of-home elements for this tasty 360 campaign.
Nationwide OOH placements.
BNS schooled us at a pivotal moment in our brand growth. This killer campaign resulted in our largest round of funding and gave us the runway for our IPO.
— David Tai Bornoff, Head Of Brand Marketing, DoorDash
Create a campaign that is both educational and entertaining.
With Doordash, all the world’s cuisine is in the palm of your hand, wherever you are.
A product-focused campaign that illustrated the power and convenience of the DoorDash app while showcasing their massive selection of food types and restaurants.
We helped DoorDash users understand not only how to order their food, but also just how many different options are available at their fingertips.