In collaboration with Wieden + Kennedy, we helped launch Ray-Ban Stories, a new line of smart glasses created in partnership with Facebook. As the "seamless way to capture, share, and listen," the glasses allow you to capture video, share with friends, and listen to music.
We created additional assets for a video starring Mark Zuckerberg and Rocco Basilico for when they introduced the new technology.
Along with entirely CG launch films, we delivered social content, website renderings, and OOH billboards.
Iconic Visual
We developed an optical pattern emanating from the contour of the various glasses, which became an iconic visual for the campaign. We relentlessly explored this in motion, creating wild patterns from the movement of the glasses.