For the 2021 Partner Summit, Brand New School worked with Snap from concept to execution to explore the visual possibilities in a vast digital landscape. The 100% virtual event required space for big, divergent ideas followed by meticulous executions. We collaborated with Snap to engage the viewer throughout the virtual summit, highlighting Snap's new products, features, and partnerships across AR efforts.
BNS created the entire design system that lived within the 3D virtual stage. This system introduced speakers, transitioned between segments, and unified the entire visual experience, totaling 45 minutes of content.
BNS also produced multiple standalone films that played during the show for the key feature announcements. "Creator Testimonial" is a short documentary film about Snap creators, directed by BNS' Nico Casavecchia.
"Connected Lenses" is a film about Snap's new multi-user AR creation platform, directed by BNS' Brumby Boylston. Additionally, a kinetic motion graphics piece was created for Snap's "Story Studio."
How do you show a platform is inspiring a community to express themselves?
Snap creators are following their passions, and living their best lives thanks to the creative economy within the Snap platform.
Create a series of honest, visually arresting films that feature Snap creators, and tell their inspiring stories.
We worked collaboratively with Snap to engage the viewer through every part of the virtual summit highlighting Snap's new products, features, and partnerships across AR efforts.
Chief Creative OfficerJonathan Notaro
DirectorsBrumby BoylstonNico Cassavechia
Executive Creative DirectorMagnus Hierta
Creative DirectorScott Uyeshima
Art DirectorsSebastian CamdenRen ChenGabe Valente
DesignersDaniel FrumhoffKim LinAkane YasudaBrandon Lee SmithMercedes AffleckJelly WeiYoon Lee