Facebook rebranding as Meta was a huge signal to the world that they believe the future of connections lies in the Metaverse. However, people had a very limited understanding of what the Metaverse actually was, let alone the future capabilities it will bring to humankind. Our challenge was to educate people as to what the Metaverse is, what it can do, and inspire people to come, all in short mixed-media films.
We chose to showcase the possibilities offered within the metaverse through the lens of these two themes. To ensure we kept the attention of viewers throughout the keynote presentation, we leveraged the energy and dynamism of sports commercials. Knockout... When your sparring partner is a menacing robot monster and the futuristic desert landscape crumbles around you with every blow.
An ambitious undertaking and a fantastic achievement for Director Nico Cassavechia and the BNS team. With shoots in multiple cities, an incredible team of artists from our Los Angeles and New York studios collaborated to bring the Metaverse to life in record time.
Our work was viewed over 6.7 million times and inspired a sense of wonder and excitement for new possibilities the metaverse will bring. It was featured in the Time 100 Most Influential Companies 2022. The chatter on YouTube was also abuzz with the visualizations: “The concepts shown on display here give me goosebumps, in the best way!” and “There are some truly exciting things to look forward to.”
You can keep wearing your favorite sweatpants.
— Mark Zuckerberg, CEO, Meta
How do you visualize the future of human connectivity and produce vision films in record time?
Working tightly with the Meta team, we could design experiences and UX of the different vignettes.
We developed the ideas for the films at the same time we planned for the execution.
The Metaverse was visualized, and for the first time, we all had something that showed what the future of connectivity could be.