Mushroom Kingdom
We leveraged iconic Super Mario actions and sound effects like the warp pipe, triple jump, and Goomba stomp to tease the legendary collaboration.
Dunk Tank
We designed a Nintendo-themed dunk tank that visually tracked the number of SMB OREO packs sold. As more OREOs were added, the platform opened wider, ultimately dunking Bowser in the glass of milk and unlocking the Princess Peach limited edition cookie.
Problem
Oreo’s previous collaboration teases were solved too quickly by fans, reducing the length of the social buzz for the launch.
Insight
The more cryptic the tease, the more hype and excitement are built for the launch.
Solution
Break the teaser into shorter, less obvious moments that slowly reveal the Super Mario partnership.
Result
We conceived and created several short teasers that led to a long-form musical reveal of the Oreo and Nintendo.
Credits
- Executive Creative DirectorChris Dooley
- Creative Directors & Lead DesignersEmeric TrahandJeff Welk
- DesignersJean-Michel VerbeeckJun Yang
- Animation DirectorPete Germano
- Cel AnimatorJane Liu
- CG DirectorRuss Wootton
- 3D ModelersBilly MaloneyChris RodriguezKrista AlbertAndy KimMichelle Rojas Ortega
- 3D AnimatorsSeong Yeop SimMike CostabileJaime FloresDavid QuirayJames Vogel
- 3D Lighting LeadDanish Jamil
- LighterKlopas Oey
- 3D GeneralistChris Foster
- Particles/Dynamics ArtistDan Bradham
- CompositorSung Moon
- Storyboard ArtistsTung Chow HsiehWill Rosado
- Assistant EditorsRyan RigleyAndrew PolichTyler ByrnesLuke Buckley
- Music, Sound Design & Audio MixingAntfood
- ProducersBrendan MillsMelissa Fornabaio
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerJohnna MacArthur
- ClientDentsu
