Published June 28th, 2023

We collaborated with Dentsu, Oreo and Nintendo to create a playful piece featuring multiple levels of kinetic contraptions that play music using only OREO cookies and glasses of milk.

It is an Ad Age Creativity Editor’s Pick!

Inspired by the iconic video game, we engineered our sets to function as musical instruments by carefully adjusting the distance between glasses, the speed and number of cookies, and even the amount of milk in each glass. Complete with Easter Eggs, character cameos, and an iconic face-off, the result is a dynamic speed run through a gamified instrument that perfectly hits every sweet Nintendo note.

Fun fact: The Super Mario song is titled “Ground Theme” and was the first song from a video game to be inducted into the National Recording Registry.