While the audience is captivated by our colorful world of the “Play with Oreo” and “Wonderfilled” campaigns may have grown up a bit, they still appreciate a lighthearted message told through unique visuals. “Dynamic Dunks” and “Wigglegrams” both fit the bill perfectly. Each one encourages us to “Stay Playful” with a bit more maturity but no less fun while retaining an identifiable aesthetic that perfectly embodies Oreo.
Broken into five separate “tribes” the campaign speaks directly to the bold sensibilities of a #fashionista, the cozy comfort of our #family, the celebration of senses for #foodies, the binge-watching enthusiasm of #popculturejunkies, and the comic and video game culture of us #nerds. The challenge was imbuing each of these tribes with enough texture and authenticity so that our characters feel like real people, not simply stereotypes.
We utilized the high-speed motion control Bolt rig for the “Dynamic Dunks” series of films, which allowed us to capture the nuance and connections between the cookie and our performers. We also used a customized array of cameras to freeze time and create “Wigglegrams” of some Oreo-fied moments to be shared through all social media channels.