Oreo requested that we "find some wonder in Times Square" and create a standout display amidst the chaos of the holiday season. We collaborated with our friends at the Martin Agency to create "Wonderfilled," which illustrates the magic of giving an Oreo cookie.
A simple gesture of kindness could improve many of the world's problems. What better gesture of kindness than giving an Oreo? For this Times Square holiday takeover, we explored how even the most storied adversaries could make amends with the ultimate peace offering: a wonder-filled Oreo cookie. Playful nemeses like the astronaut and alien, prisoner and policeman, chef and lobster all came together to share a moment of wonder with the Oreo. Tactically, we turned architectural limitations into features, using elements such as windows or cutouts as portals for hands and tentacles to appear.
We helped Oreo spread the joy of the holiday season, brought unexpected friends together, and captured the attention of both tourists and locals in America's most prominent advertising hotspot. You're welcome.
Help America's favorite cookie capture the attention of tourists and locals alike in America's biggest advertising hotspot.
The wonder of an Oreo can unite adversaries and bring unexpected pairs together to celebrate the most joyful time of year.
"Wonderfilled"-a whimsical illustration of how Oreo can help us unite in joy and wonder.
We helped Oreo spread the joy of the holiday season, brought unexpected pals together, and grabbed the attention of tourists and locals alike in America's biggest advertising hotspot.
AgencyThe Martin Agency
Executive Creative DirectorJonathan Notaro
Managing PartnerDevin Brook
Creative DirectorDennis Go
CG SupervisorRuss Wootton
3D LightingIggy AyastaranJoseph IbrahimEric Lane
Storyboard ArtistsEric Cherry
CompositorJeff BillsonPeter Harp
DesignersMike CalvertClaire KhoSerge KirsanovAudrey LeeLindsey Mayer-BeugAleks SennwaldJJ WalkerJoung Soo Kim