Inspired and led by influencers from around the globe, this project's creative challenge was to remotely direct diverse points of view while empowering individual ideas through a phone camera. Working with limited resources, space, and time constraints became allies in fostering a different level of creativity—one that involves collaboration, trust, and empathy at all times.
Exploring social media's unique design language allowed us to expand our thinking and play with diverse aesthetic landscapes. To enhance the agile and attractive experience of shopping with Instagram, Brand New School utilized a variety of mediums, including film, phone, and VHS textures. These elements tailored an exciting and warm atmosphere through user-generated content.
Amongst the influencers, the "Unofficial Talent Scout of New York," Nico Heller A.K.A. @newyorknico