Published January 2nd, 2024

Slack is entering the new year with new features focused on streamlining productivity via generative AI.

“The Big Meeting,” created by Brand New School features a sales team that uses Slack to prepare for a customer meeting.

While the main character goes about gathering materials -- complex graphs, files, emails, professional-grade lighting, water (“still and sparkling”) etc. -- his co-workers prepare for the meeting with Slack.

See the full project in our case study, and coverage from MediaPost, Shots, Lbb Online and Muse.

“I am so incredibly proud of this work. It’s so delightful and perfectly captures our brand and what makes Slack unique. My favorite thing is watching people’s faces when they see the spot for the first time. Smiles. Every. Time. Without fail. Thank you for your continued partnership and brilliant thinking.” 
— Colin McRae, Slack VP of Global Brand Marketing Creative Strategy