With RYZE Superfoods, small rituals take center stage.

RYZE set out to reclaim the coffee break and reinvent its meaning. A pause for yourself and a break from coffee. Through warm and human vignettes that capture real relatable slices of life, “Coffee Break” dips into the quiet in-betweens, where the light hits just right, laughter lingers, and sips become resets. Brand New School brought that idea to life with cinematic warmth and emotional clarity, transforming a clever duality into something that feels natural and true. At the center is Rye, the brand’s charming companion, grounding the moment in character and connection.

Together, RYZE and Brand New School turn an ordinary break into something transformative—one sip, one story, one moment at a time.