Published May 20th, 2019
Spots for “Pop-Up” are airing nationally and digital and OOH content will appear in 13 major cities, including New York, Chicago and Los Angeles. The creative emphasizes DoorDash’s role as a sort of digital pop-up for restaurants, letting consumers sample a variety of cuisines wherever they are. Select cities will also receive experiential activations tied to the pop-up concept throughout the summer. On the promotional side of the push, DoorDash is waiving delivery fees for first-time orders.
Read more from Marketing Dive here.
