When Cohere prepared to launch North, its new platform for building secure, customizable enterprise AI agents at scale, they partnered with DIA and Brand New School to bring the story to life through a smart rebrand and two centerpiece films.

In close partnership with DIA, our team shaped a modern identity system that blends technical credibility with a sense of cultural edge. Kinetic typography, bold motion, and a pared-back monochrome palette gave Cohere a look that feels as sharp as the technology itself—sleek, scalable, and unmistakably future-facing.

At the heart of the work are two films: the brand anthem, which reintroduces Cohere with a bold voice and visual energy, and the North launch film, which distills the complexity of enterprise AI into clear, confident storytelling. Together, they establish a creative system that makes Cohere not only look smart, but feel like the kind of partner global enterprises can trust to bring AI securely into their organizations.

This launch isn’t just about a new product—it’s about positioning Cohere at the forefront of enterprise AI. With North, the brand signals authority, trust, and ambition, setting the stage for its next chapter in industries where scale and security matter most.

Make sure to stay tuned, the deep dive on this one drops soon!