DIA is a branding and graphic design studio specializing in kinetic identities and typographic systems. Headquartered in NYC and Chamonix, France, they've developed a new approach to designing identity systems where motion is foundational and creative tools always accompany brand guidelines. Their generative tools and autonomous design systems empower internal teams and simplify oversight. The focus of R&D in their studio keeps them growing and anticipating how new forms of technology will affect brands and how we communicate. NYC is their base; however, they've been recruited by some of Europe’s best universities because of our unique approach to design. Mitch Paone, Dia's Creative Director, most recently taught design at Haute école d‘art et de design – Genève, Switzerland (HEAD) and The Royal Academy of Art, The Hague, Netherlands (KABK). He was the first La Becque x ECAL residency professor in La Tour-de-Peilz, Switzerland. His courses implement DIA’s creative process into the academic curriculum, focusing on motion and generative tools in a graphic design context.