A Fun Guy
Meet Rye. Through Rye’s performance, we learn about the brand itself: supportive, thoughtful, and quietly confident. Character animation becomes a tool for building emotional connection and deepening the story of RYZE.
Pour Things
Across the films, we established a unified visual world for RYZE. Aligning location, lensing, casting, performance, and lighting to set a tone that feels grounded, cinematic, and instantly familiar—rich in emotion and recognition.
Reclaim The Coffee Break
At the heart of the work is a simple dual meaning. A coffee break can be a pause in your day and a break from coffee itself.
Whether Rye is anticipating your needs, mixing up the perfect cup, or offering a supportive glance from the counter, he’s there to help reclaim the coffee break and make it something worth looking forward to.
Problem
The coffee break has become rushed and transactional, losing its role as a meaningful pause in the day.
Insight
People still crave moments to reset and refocus. A break doesn’t have to slow you down. It can help you move forward with clarity.
Solution
Brand New School developed a series of films built around relatable moments and character led storytelling, delivering the idea through tone and performance rather than explanation.
Result
A warm, emotionally grounded campaign that reframes the coffee break as a modern ritual while showcasing Brand New School’s ability to turn a smart concept into storytelling that feels natural and human.
Credits
- Chief Creative OfficerJonathan Notaro
- Director & Executive Creative DirectorChris Dooley
- CinematographerOlmo Sobrino Carrasco
- Sr. VFX SupervisorBlake Huber
- CG SupervisorRuss Wootton
- 3D Lead AnimatorJeff Bryson
- 3D AnimatorsJared EngLaura HanPaul Wei
- CompositorsAlexis JoSung Eun MoonRachel Rardin
- Lead LighterDanish Jamil
- LightingCody ChenMirelle Underwood
- Storyboard ArtistHugh Keenan
- Lead EditorChristie Brown
- EditorRyan Rigley
- ColoristMike Howell, Color Collective
- Original MusicSean McVerry
- Sound DesignOne Thousand Birds
- Service Company (Budapest)Hero Squared
- Line ProducerPetra Ahmann
- Head of ProductionKyle McKeveney
- Executive ProducerGarrett Braren
- Chief Operating OfficerDevin Brook
