We teamed up with Preacher and Uppercut to back Xfinity’s boldest brag yet—turning signal strength into a visual language that’s bouncy, energetic, and full of personality.

Built to move fast and feel fresh, our design work leaned into what our Creative Director, Jeff Welk, dubbed “stream of consciousness fun”—a mix of playful, punchy moments where anything goes, as long as it makes you look. Xfinity wanted the idea of booming to hit loud and clear—so instead of the usual four Wi-Fi bars, a rogue fifth was added, to bring a fresh flex that made full signal feel even fuller.

From five-bar graphics that shout full strength to animations that twist, stretch, and pop off the screen, we helped give the spot its visual heartbeat. It’s Wi-Fi as the world’s most precious resource—so we treated it like gold, wrapped in neon, inflated like a balloon, and delivered with style.