Published January 30th, 2024

Brand New School collaborated with VCCP to create White Claw's brand experience at Sundance. Our task was to develop a strategic and visual framework that could be applied to all touch points and ultimately produce a film that would serve as the centerpiece of the branded experience. A more practical goal was to create a cohesive visual identity from which partner agencies could draw when creating digital and physical experiences. This included designing a branded event space called the White Claw Shore Club on Sundance's main stretch.

See the full case study on our Work page and on White Claw's website.

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