Brand New Form of Communication
Good ideas can come from anywhere, so it’s a fairly open hierarchy. Hierarchy is vital to get the ball downfield, but at the same time, a company needs opportunities for new ideas to surface. The team seeks out what a project wants to be. Everybody explores.
An open dialogue elevates the work through sheer numbers: the more suggestions, the more improvements or solutions. Our process is absolutely by design. Clients give feedback, so everyone needs to learn how to interpret criticism. Not every studio works that way, but it’s worked well for us from day one.
Read more here about the history of Brand New School since day one, written by BNS Founder, Jonathan Notaro, on Motionographer.