Published May 20th, 2025
BNS teamed up with Deutsch and Credit One to wrangle life’s big wins into a 12-second vertical joyride.
Mechanical bull rides? Check. Airport sprints? Yup. Game-day hype? Obviously. Shot in Warsaw, built to move, and bucking with energy, this one takes off fast—and doesn’t stop to catch its breath (or yours).
We knew the 12-second constraint wasn’t a limit; it was an opportunity for true storytelling with real momentum, immediate energy.... and body paint. Lots of body paint."
With Kyle Sauer in the saddle—bringing his signature mix of pop, polish, and just the right amount of yeehaw—we turned a social spot into a full-on character arc. Each shot clicks into the next like a magic trick on a caffeine rush: smooth, surprising, and just chaotic enough to keep it fun. The gear disappears, the story takes over, and before you know it, you’re emotionally invested in a 12-second credit spot. Built for what’s ahead—and wild enough to make you ride it again.
