Published December 21st, 2023

You can design with the best intentions, but once things started moving in animation and websites were getting built, we needed to be open to letting go and pivoting as problems arose. We made sure we listened to everyone's concerns and input, and no matter the note, we made sure it looked good.

Creative director, Andres Rivera, speaks to LBB on cooking up a visual identity aligning Snap's brand pillars. Read the full article here.