When Cohere prepared to launch North, its platform for building secure, customizable enterprise AI agents at scale, they partnered with Brand New School, alongside DIA, to bring the story to life through a smart rebrand and two centerpiece films.

Our team shaped a modern identity system that blends technical credibility with a sense of cultural edge. Kinetic typography, bold motion, and a pared back monochrome palette gave Cohere a look that feels as sharp as the technology itself. Sleek, scalable, and future facing.

At the heart of the work are two films. The brand anthem reintroduces Cohere with a bold voice and visual energy, while the North launch film distills the complexity of enterprise AI into clear, confident storytelling. Together, they establish a creative system that makes Cohere not only look smart, but feel like a partner global enterprises can trust to bring AI securely into their organizations.

This launch is not just about a new product. It positions Cohere at the forefront of enterprise AI, signaling authority, trust, and ambition in industries where scale and security matter most.