We attached human-first value propositions to Slack's suite of integrated capabilities and key features, such as replacing email, message editing, document searches, and team channel threads. Our visually organized vignettes predicted future workflow trends, which we interpreted in inventive and nontraditional ways with eye-catching graphics and visuals in bold, exciting colors.
Our spots received an overwhelmingly positive response, and as a result, Salesforce chose to feature them during Olympic airtime, replacing slots initially held for Salesforce-branded content. This publicity caused Slack's public valuation based on user adoption to jump from $17B in 2020 to $27B in 2021.
“Brand New School is world-class. They holistically understood our business needs and acted as a nimble extension of our creative team from day 1, on this project and many others.”— Rob Klein, Brand Marketing Manager, Slack