BNS was brought in to pivot the launch material away from just another product spot into an opportunity to make true art that would help customers feel inspired to unlock their own inner creativity and use Galaxy as the tool it was intended to be.
We utilized a mixed media visual language for communicating endless visual possibilities: energetically choreographed live-action direction, balanced motion design, and video collages. Movement and rhythm were key concepts throughout, seen through dynamic camera work and seamless transitions that constantly change scenarios to enhance the campaign's multicultural identity. The spot helped customers from all walks of life tap into their inner awesomeness and expect more from themselves and their devices.
How do you show how a product can unlock creativity in us all?
The Samsung Galaxy A is more than a communication device, it’s a tool for making visual art.
Create an inspiring piece of art that empowers users to capture and share endless visual possibilities with their Samsung camera.
We helped customers from all walks of life tap into their inner awesomeness, make art, and expect more from themselves and their devices.