Capabilities
To introduce the PerfectCare iron, DDB's creative team proposed making a road through a landscape of clothes. Using practical cinematography, the spots present a seamless cinematic journey showing the ironing of different types of clothing.
Approach
The idea was charming, and the script was beautifully written, so we simply interpreted it. We translated the idea into a serene drive mimicking landscapes and had fun translating fabric textures and clothes into a narrative arc. We all agreed that a whimsical ending connecting the fabric trail with the real world would be effective. Jonathan thought of introducing a cresting wave idea, drawing on his surfing background more than any deep understanding of ironing.
The team hard at work shaping the terrain of clothing.
Process
We captured everything in-camera as separate passes for the sun flare (a light), wind, dust, and even steam elements. At one point, to the dismay of the camera department, we fastened the steamer to the motion control rig to get a believable trail.
Credits
ClientPhilips
- AgencyDDB London
- CCO/DirectorJonathan Notaro
- Flame ArtistBlake Huber
- VFX SupervisorVadim Turchin
- EditorHenrik Sikstrom
- Nuke ArtistsJames BallardAttila Gall
- 3D ArtistSam Brady
- RotoscopingAnthony Wonsoff
- Executive ProducersGeraldine McCarthyDevin Brook
- ProducerGeorgina Poushkine