Capabilities
In order to stand out from the crowded smartphone field, you need to make an impression. And while having cutting-edge tech, a top-of-the-line camera, and unmatched performance definitely helps, you could do a lot worse than having international supermodel Emily Ratajkowski to hand to deliver your message.
OnePlus turned to Emily to help spread the word about their new smartphone, and Brand New School put her through the motions, creating sets for snapping six Instagram-worthy snaps in 20 seconds. How’d we do it? A little Hollywood magic…and of course, Ms. Ratajkowski’s innate talent in front of the camera never hurts. As part of the keynote event launching the new device, this pulled in over 211,000 viewers during its live broadcast.
Keynote
As part of a keynote event launching the new device, also produced by BNS, this pulled in over 211,000 viewers during its live broadcast.
Images captured for posting to social.
Social Posts
The work also made it to @emrata's Instagram account and was viewed by her 30 million followers.
Credits
ClientOnePlus
- AgencyVice Media
- CCO & DirectorJonathan Notaro
- Art DirectorAndres Rivera
- VFX SupervisorMark French
- DesignersAndres RiveraTom BuchCorey Langelotti
- 2D AnimatorsOlle EngstromPaul TodaroNaoko Hara
- CG SupervisorRuss Wootton
- 3D ModelingJason Wolley
- 3D LightingSarah BocketKevin Lu
- CompositorsPaulo DiasKristjan ZaklynskyJohn BudionPhil Massimino
- StoryboardsTung Chow Hsieh
- Pre-VisJared EngDanesh TaraporevalaDarren ChangArnaldo Andujar
- EditorsEric WaisChad Carbone
- Assistant EditorTyler Byrnes
- ColorMark French
- Original MusicMorgan Whirledge
- Managing PartnerDevin Brook
- ProducersKatherine AllenGreg Babiuk