Capabilities
For the launch of their new Kold beverage maker, Keurig partnered with Coca-Cola to offer consumers the ability to create their own sodas and soft drinks at home using the iconic Keurig K-Cups. To create an eye-catching introduction, Brand New School and Havas agency created a fast-paced, mixed-media montage that conveyed the experience of enjoying the Keurig Kold and its line of beverages.
Drawing inspiration from Pop art and installation art, the designers incorporated the logos of available flavors such as Coca-Cola, Sprite, and Dr. Pepper into the aesthetic language of the spots. The Brand New School team captured the beauty of fractured icy textures through gorgeous macro shots, as well as stunning slow-motion and stop-motion visuals.
Credits
ClientKeurig
- AgencyHavas Worldwide
- Executive Creative DirectorJonathan Notaro
- DirectorChris Dooley
- Managing PartnerManaging Partner
- DPJim Matlosz
- VFX SupervisorMark French
- Line ProducerDavid Wolfson
- Post ProductionBrand New School
- Creative DirectorChris Dooley
- DesignersAndres RiveraJeff WelkMorten Kühl ChristensenKris WongSerge Kirsanov
- CG SupervisorRuss Wootton
- 3D ArtistsMorten Kühl ChristensenDan BradhamJeff BrysonShane Csontos-Popko
- Flame ArtistsMark FrenchKirk Balden
- Storyboard ArtistRyan Beckwith
- EditorMoss Levenson
- Assistant EditorTyler Byrnes
- ColoristColin Travers
- Head of ProductionJulie Shevach
- Supervising Producer