Google approached Brand New School, along with a few other companies, to create films for various Google hardware products set to launch in the fall. Working with Google Creative Director and long-time collaborator Tim Guy, we quickly identified the need and developed a new universal visual language for Google hardware. This was first established with the launch spot for the new Google Pixel.
Launch films for the Home Max Speaker and Pixelbook laptop tablet.
Our task was to design and direct films for the upcoming product suite, which included the new Google Max speaker, Pixelbook tablet/laptop, Daydream VR headset, and Home Mini speaker, all within an accelerated timeframe.
Launch films for the Daydream VR headset and Home Mini smart speaker
We demonstrated how to capture life's moments with Google's short-lived Clips camera. To cap off the year, we created some holiday cheer at NYC's Oculus with a massive OOH campaign. Next was Google's 5th Avenue Pop-Up store, where we transformed the storefront into a massive interactive snow globe.
Launch film for Google Clips & Google's Holiday Pop-up activation in NYC.
This design methodology and the visual foundation we established over this time period marked the beginning of a historic partnership with Google.
Directors/Creative DirectorsChris Dooley (Daydream & Pixelbook)Brumby Boylston (Home Mini & Clips)Jonathan Notaro (Pixel & Home Max)