We collaborated with Red Antler to create the "Not Vanilla" campaign as part of a repositioning strategy for GNC. BNS Director Nico Cassavechia created a compelling experience in the campaign by employing dynamic camera transitions, high-energy kinetic motion graphics, and authentic, powerful performances.
Nico's approach was particularly noteworthy in how he elevated the ordinary wellness routines of GNC customers to the high-energy experience of a sports commercial featuring professional athletes.
We will develop a highly distinctive visual language for GNC. From motion graphics to cinematography and art direction, every artistic decision will be tailored to enhance the brand's tone.
Social and Print
Working closely with a videographer/photographer, we helped craft social and print deliverables to create a truly integrated campaign with continuity across all touchpoints.