Communicating these concepts is essential to democratizing knowledge and driving tech closer to humans. Cisco asked us to find a way to share the information in a way that didn’t overwhelm their customers, demystify tech, and help more people reach their “I get it” moment. We decided to keep the conversation casual. While other tech brands opted for website pages with hefty technical descriptions and illegible infographics, we stuck with the human stuff.
We developed relatable metaphors using real-world objects in a brand spot crafted to illustrate formally complicated concepts in a way that anyone can understand. The variety of visual narratives creates tension and contrast in visuals, translating to the pace at which things happen. What begins as chaos slows down with time, while Cisco’s expertise and service are inserted into the scene.
Our work engaged viewers compellingly and educationally and helped real-world humans better understand the software systems that power their online world. We made regular people feel like technology experts, inspiring many “Aha!” moments along the way.
Complex technology concepts like Cisco’s cloud are difficult for the average person to understand.
When communicating the complex, keep the conversation casual.
Create a relatable, yet compelling piece with metaphors using familiar objects to visualize complicated and intangible tech.
We made regular people feel like technology experts, inspiring many “Aha!” moments along the way.