Brooks challenged us with bringing their footwear experiences: energize, speed, and cushion to life in a way that would help runners find the shoe that best supports their running journey.
We utilized visual metaphors of these elements, a signature camera motif, editorial, location and sound design to underscore the feeling of a run. To enhance that feeling of immersion, our crew tackled the creative challenges of making a city street of cushions, turning a staircase into a springboard, and illuminating scenery with time-lapsed streaks of light.
For this campaign, we created multiple streams of content that used live-action, VFX, and print deliverables - all sharing a cohesive visual DNA.
Simplified key visual designs were created for use across Brooks' social platforms.
We photographed athletes interacting with visual metaphors for large print deliverables.
Sneak peek into some early 3D design explorations from the BNS design team.
Our designs became the basis for an OOH experience that allowed people to interact with the world we had created.
Working with Brand New School is less ‘work’ and more ‘fun’, even under the most stressful of deadlines. The team is super smart, collaborative, creative problem-solvers who are dedicated to delivering the very best. They helped bring our concepts to life in a way we didn’t even imagine possible, working with us to uncover the most impactful solution for our budget. Throughout the process, they were amazing listeners and communicators, keeping us in step and on the same page - all with a spirit and passion that is evident and welcome, even across multiple time zones and many, many calls. We love BNS!
— Christina Harp, Brooks Running, Senior Producer, Global Creative
Brooks is an international brand, which allowed us to select Barcelona as our production location, where we worked with a cast of incredibly talented local athletes, highlighting more than a dozen unique nooks where everyday Catalans really run.
Our work spoke to athletes with diverse running styles and differentiated Brooks as a leader in product innovation in the ultra-competitive running segment.
How do you convince runners who already have a go-to running shoe, that Brooks could be their best brand fit?
Brooks shoes are designed around the various needs of runners: Cushion, Energize & Speed.
Use the unique design qualities from our hero shoes to design a brand new cinematic world.
We helped runners feel seen for what they need while differentiating the Brooks brand in a cinematic and memorable way.