The Brennan Center for Justice, a nonpartisan law and policy institute, was established to uphold the values of democracy and advance reforms that will make American democracy work for all. We support their mission and jumped at the chance to work with them on this pro-bono project.
When the pandemic struck, we saw it grind our country to a halt, racial injustices were brought to the forefront, an election, and an insurrection. The power of a vote is more important than ever, regardless of an individual’s political beliefs. The Brennan Center ensures that this is upheld, which is important work and a cause that needs a voice.
We established a campaign visual language and animation style that is approachable and lends itself to seamless transitions so viewers can be taken on a journey that covers topics from mass incarceration to gerrymandering. Each frame can be paused and used as a hard hitting, stand alone still image, and many were. This allowed for a powerful print and social campaign to be born from the work. Most marketing in the political sphere is a dry testimonial or existing footage and quotes. This compelling story is told via rich, impactful visuals that leave a lasting impression.
Leading up to the inauguration, this video was used to increase awareness around the Center’s core mission of building an America that is democratic, just, and free – for all. To do this, donations and grants are paramount to their success. The film is a rallying cry aimed at galvanizing viewers into either action or supporting the action of the Center.