AT&T, America's favorite telecom company, wants to inform its customers about the benefits of having more everyday services from a single trusted provider. The task was simple: illustrate "Your Thing" to demonstrate how "Our Thing" gets you "More for Your Thing" in as many styles as possible.
People don't just want more things, they want more of what matters. They want endless possibilities and a personalized experience, especially when it comes to their phone, internet, and entertainment plans. Whether it's binge-watching, martial arts, melting gold, or chocolate sundaes - whatever "Your Thing" is, AT&T has you covered.
For this campaign, we created a visual language that celebrates these passions and translated it across broadcast campaigns, print, social media, and out-of-home advertising. Designs and ideas were unrestricted, inspired by everything from the pop art of Lichtenstein to the opulence of melting gold, all polished to perfection. Transitions were meticulously crafted with hand-sculpted frames to ensure fluidity between vastly different pop-culture-inspired genres. Finally, blowing up the AT&T logo was the icing on the cake.
People don’t just want more stuff, they want more of what matters.
Whether it’s binge watching, kung-fu fighting, melting gold, or chocolate sundaes - no matter what “Your Thing” is, AT&T has you covered.
A visual language that celebrates individual passions.
We made customers feel special and inspired to move more of their must-haves to AT&T.