Capabilities
Working with Apple, DIA Studio and BNS Director Brumby Boylston created this film to grow awareness of the Apple Card benefits. Our approach creates two related spots that elevate Apple’s iconic edit style with surprising moments of kinetic type and energetic lyrical tracks.
We also begin defining motion behaviors for Apple Card’s elements: the gradients, cash symbol, and mnemonic. Our work established a system providing visual continuity across all Apple Card marketing and communications.
Credits
ClientApple Card
- Director & Creative DirectorBrumby Boylston
- Creative DirectorDIA Studio
- Director of PhotographyRebecca Baehler
- DesignerJelly Wei
- Animation DirectorsPete GermanoGerald Mark Soto
- AnimatorsTyler WerginPete GermanoJaime FloresGerald Mark SotoSeong Yeop SimLiz Lukens
- VFX SupervisorMark French
- 3D ArtistPete Germano
- CompositorsChristian MangualBrian Yu
- Assistant EditorTyler Byrnes
- ColoristDavid Hussey @ Company 3
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionJohnna MacArthur
- Associate ProducerBrendan Mills