Working with Apple, DIA Studio and BNS Director Brumby Boylston created this film to grow awareness of the Apple Card benefits. Our approach creates two related spots that elevate Apple’s iconic edit style with surprising moments of kinetic type and energetic lyrical tracks.
We also begin defining motion behaviors for Apple Card’s elements: the gradients, cash symbol, and mnemonic. Our work established a system providing visual continuity across all Apple Card marketing and communications.
Director & Creative DirectorBrumby Boylston
Creative DirectorDIA Studio
Director of PhotographyRebecca Baehler
Animation DirectorsPete GermanoGerald Mark Soto
AnimatorsTyler WerginPete GermanoJaime FloresGerald Mark SotoSeong Yeop SimLiz Lukens