Our collaboration with the Arcade team was essential to the project's success. We generated hundreds of ideas and produced multiple types of content, from gameplay and behind-the-scenes spots to memes and branded content. We aimed to create a hub of timeless gaming content that caters to all audiences, and we believe we succeeded. We are proud to have worked with Apple Arcade to unite the gaming world's diverse audience on Twitter.
Create a Twitter personality that can speak to, and unite, the world’s most diverse gaming audience.
Arcade users range from professional gamers to grandmas, and even developers.
Develop a library of evergreen content across three categories celebrating the games, the developers, and the players.
We turned the Arcade Twitter feed into a timeless source for gaming content.