Our collaboration with the Arcade team was essential to the project's success. We generated hundreds of ideas and produced multiple types of content, from gameplay and behind-the-scenes spots to memes and branded content. We aimed to create a hub of timeless gaming content that caters to all audiences, and we believe we succeeded. We are proud to have worked with Apple Arcade to unite the gaming world's diverse audience on Twitter.
Problem
Create a Twitter personality that can speak to, and unite, the world’s most diverse gaming audience.
Insight
Arcade users range from professional gamers to grandmas, and even developers.
Solution
Develop a library of evergreen content across three categories celebrating the games, the developers, and the players.
Result
We turned the Arcade Twitter feed into a timeless source for gaming content.
Credits
- Executive Creative DirectorsChris DooleyJonathan Notaro
- CinematographerFrederik Säll
- CopywriterChris RobertiJordan MorrisDave MuhlenfeldMatt Vescovo
- Art DirectorJeff Welk
- DesignersTheo DaleyJuan MolinetAbi GohJeff WelkEmeric TrahandMercedes AffleckYi-Jen LiuJose ChecaShalinder MatharuJean Michel VerbeeckPedro MurtieraMike KellyJun Yang
- AnimatorsNaoko HaraAdam StockettAnthony KimSeong Yeop SimHayato YamaneJames VogelDave LoGiudiceYuki NakajimaJaime FloresLiz LukensJun LeeOlive WelshTeddy Gage
- StoryboardsJP Peer
- 3D ArtistsJeff BrysonEric SchnellKen MusicDonny Valverde
- EditorMike ColaoEren GülfidanMoss Levenson
- Assistant EditorMatt Anderson
- ColoristSeth Ricart
- Audio MixerOne Thousand Birds
- CCOJonathan Notaro
- Managing PartnerDevin Brook
- Executive ProducerGarrett Braren
- Head of ProductionJohnna MacArthur
- ProducerKyle McKeveny
- Associate ProducerBrendan Mills