When the financial giant set out to announce bold new ambitions, community initiatives, and brand promises, they challenged us to find a way to spread the word that was exciting and undeniably AMEX. We leveraged their iconic blue box to think outside the box, creating a visually-stunning film that takes viewers on a metaphorical journey using familiar AMEX branding elements.
How do you help one of the world’s most iconic companies think outside the box to unveil something new about themselves while still staying true to their beloved brand?
Break open the box. Help audiences envision possibilities for the AMEX brand beyond the products and services they already know and love.
Re-imagine AMEX’s iconic blue box logo to communicate AMEX’s unique company values and bold ambitions in a fresh new engaging visual narrative.
We helped loyal customers feel comfortable and valued, yet excited to be a part of the bold new future of AMEX.
Creative DirectorAndrés Rivera
Exec. Creative DirectorJonathan Notaro
Head of ProductionJulie Shevach
Managing PartnerDevin Brook
Art DirectorAndrés Rivera
DesignersAbigail GohJesse Harp
2D AnimatorsGerald SotoPeter HarpOlle EngstromEddie Song