How do you help one of the world’s most iconic companies think outside the box to unveil something new about themselves while still staying true to their beloved brand?
Break open the box. Help audiences envision possibilities for the AMEX brand beyond the products and services they already know and love.
Re-imagine AMEX’s iconic blue box logo to communicate AMEX’s unique company values and bold ambitions in a fresh new engaging visual narrative.
We helped loyal customers feel comfortable and valued, yet excited to be a part of the bold new future of AMEX.