The variety of styles offered by the New Amazon Alexa allows people to find an Alexa style that complements their living space. When different styles of rooms are juxtaposed, they create a playful and engaging cross-section of Amazon customers using the Alexa voice assistant in ways specific to them.
In both films, the camera is the thread that bridges these rooms and connects our stories. Its behavior dictates the energy of the spots and drives the timing of the queries from the talent and responses from Alexa.
We contrasted the trickery of cinematic techniques with "real life" - playful and naturalistic performances, authentic styling, and unexpected moments.
Set diagrams provide the starting point for tackling the story.