To launch the Idol 4S, we created a new design-infused live-action world for the VR-enabled smartphone.
What better way to show off the capabilities of Alcatel’s new Idol 4S smartphone than with eye-popping visuals and fun, joyous moments? Bursting with colors and patterns inspired by the likes of the Memphis Group, this live-action spot features some in-camera ingenuity to put a unique spin on cookouts and dance parties. And we got to have some fun with the Idol’s VR function, parking some virtual racecars in the living room. Thankfully there were no oil stains to clean up afterward.