We were tasked with assembling a genuinely diverse group of artists for this event branding. The BNS team looked inside and outside our school walls to identify a diverse group of artists from across the globe to represent the creative possibilities one can achieve with Adobe products.
We then worked with each artist to create key visuals of the MAX logo in their style, ensuring the directions contrasted while utilizing the range of creative cloud offerings.
We then connected these works through a sequence to create a hero-animated brand moment for the MAX conference. Seamlessly transitioning between each piece of artwork, the MAX logo architecture remains consistent while bridging the diverse designs.
Our key visuals became the brand identity for the event and were leveraged across various communications to promote the MAX conference.