Much like people, cars can live multiple lives over time. A car might be a vessel for a family of four to go to and from soccer practice, then it becomes a way for a group of college students to get to the beach once it’s sold. In this spot for Acura’s Certified Pre-Owned vehicles we did with the agency RPA, we brought that idea to life as an Acura RDX goes from one man’s ride for a mountainous camping trip to some music fans’ chariot for a massive festival.
The majority of the film was created in-camera using a mechanical stage. We began by drawing set diagrams for defining the mechanics of the stage. We later used 3d software to previsualize the camera and stage movement.