AT&T Napster "Band Posters"
GSD&M
Spring 2007

To promote AT&T’s new affiliation with Napster’s web-based music service, Brand New School has created a digital homage to an analog aspect of today’s music advertising, transforming a generic urban environment into a musical wonderland.

The spot opens with a young woman leaving her house. With her headphones in place, the woman passes a wall of posters for Swedish indie pop group Peter Bjorn & John. A simple stroll around the block turns into a vivid journey through a musically inspired world. Band posters come alive and objects are transformed to instruments. The musically transformed neighborhood was so well received that Sony decided to use the Brand New School-created posters to promote Peter Bjorn & John throughout the east and west coast. The band is also thinking of using it as their tour poster as well.

The entire project was done in less than three weeks. This would not have been possible without the incredibly cool and supportive clients whom we are currently in the process of cloning. Big thanks to Derek, Janet, Kelly, Jeff and Dave.