Shopping for electronics can be annoying; which one is better, what are the features, and how the hell do you use this, anyway? This new Target electronics campaign sets out to make megabytes and mega-pixels more accessible. Directed by Brand New School, these spots invite us into a pop-up world populated with live-action characters and paper puppies.
Director
Brand New School:
Ben Go & Megan McGinley

Shot on stage in Los Angeles

Production & post production
Brand New School, Los Angeles
Director of Photography:
Bryan Newman
Producer:
David Wolfson
Editor:
Rob Auten
Lead designers:
Megan McGinley, Ben Go, Robert Bisi, Vinh Chung
3D artists:
Robert Bisi, Vinh Chung, John Sadler, Robin Kim, Gene Arvan, Kimberly Im, David Glicksman, John Velazquez, Josh Bolin
Compositor:
Taekyu Kim
Flame artist:
Philip Ineno
Producer:
Darren Jaffe

Client
Target, Minneapolis

See also
For more cardboard design:CMT Countdown Top 20