Avis

We Try Harder 2011

Agency

McCann Erickson

Date

Spring 2011

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Security lines. 4:30 AM wakeup calls. Delays. Canceled flights. Traveling can seriously wear you down. This banner campaign showcases some of the ways Avis will go the extra mile to make things more pleasant.

We took a great set of boards from McCann Erickson, developed illustrations that fit the Avis style, and animated them in a way that packed a lot of story into standard 40kB banners.

+Credits

Production
Brand New School, NY

Exec. Creative Director
Jonathan Notaro

Interactive Director
Justin Bakse

Art Director
Mario Sader

Designers
Patrick Hruby, Bryce Wymer, Elliot Blanchard, Damien Correll

Interactive Developer
Greg Schomburg, Brian Stegall

Flash Animation
Brian Stegall

Managing Director
Danny Rosenbloom

Executive Producer
Devin Brook

Producer
Madison Brigode