Subway

$5 Footlong

Directors

Eric Adolfsen
mario@brandnewschool.com

Agency

MMB, Boston

Date

Winter 2010

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Bollywood 0:30
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Egypt 0:30
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Proving the old-fashioned American jingle hasn’t gone sour, Subway’s beefed up its infectious $5 footlong ditty with two new spots, served fresh by yours truly. Our wholesome recipe included an award-winning Bollywood choreographer, a skilled team of CG gelatin dessert artists, 500 pounds of sand, and a bona fide Norwyptian. Our compliments to the gang at MMB for crossing oceans and centuries with us on what can only be described as a Most Excellent Adventure.

From the sun-bleached desert of ancient Egypt, to the dusty study of a Victorian inspector-extraordinaire, to the palace courtyards of India, we hope these colorful vignettes prove you don’t have to be a slumdog millionaire to eat fresh. Bon appétit!

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+Shoot Photos
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-Related Projects +Credits

Production
Brand New School, New York

Directors
Eric Adolfsen, Mario Stipinovich

Art Director
Mike Calvert

Creative Director
Jonathan Notaro

Cinematographer
Pat Notaro

Line Producer
David Wolfson

VFX Supervisor
Vadim Turchin

Post-Production
Brand New School, New York

Designers
Kristen Basile, Scott Cohn, Kim Dulaney, George Fuentes, Ryanne Kim,Doug Lee, Alex Moors, Chris Palazzo, Mario Sader, Emeric Trahand

Storyboard Artist
Ed Traquino, Brian Wilcox

CG Lead/Technical Director
Vadim Turchin

3D Animation
John Kalaigian

3D Modeling
Adam Rosenzweig

3D Lighting
Mirelle Underwood

2D Animation
Tim Regan

Rotoscoping
Joe Brigati, Leslie Chung, Sergei Martirosov

Lead Flame Artist
Aska Otake

Flame Artist
Pete Amante, Dino Tsaousis

Editor
Sam Goetz LLC

Managing Director
Danny Rosenbloom

Head of Production
Devin Brook

Producer
Steve Holiner

Production Coordinator
Ilona Klaver