The BNS crew pre-visualized the camera move in 3D, then translated the measurements to construct a set designed with production designer Olly Williams.  The art department spent two days building and dressing the set, allowing Jonathan and director of photography Tim Green to program the motion control move – and also play with the details in the palette of fabrics.  “It was a very collaborative process throughout, and everyone got to pick through our piles of clothes on set and contribute,” Jonathan added.  “We captured everything in-camera as separate passes for the sun flare (a light), wind, dust, and even steam elements.  At one point – to the dismay of the camera folks — we fastened the steamer to the motion control rig to get a believable trail.”

The motion control move and various effects passes were shot against a blue screen using the ARRI Alexa camera system with a Cyclops motion control rig.  Adding 3D elements created in Autodesk Maya for the transition from the fabric trail into a home, BNS lead compositor Blake Huber combined all the passes in Autodesk Flame to finish the picture seamlessly.

For DDB London, the team consisted of creative directors Neil Dawson and Scott Walker, copywriter Ric Hooley, art director Vix Jagger, agency producers Rachel Amess and Vicky Cullen, global business director Dudley Desborough, account director Tom Kingham, account manager Lauren Tomlinson and account executive Naphtali Torrance.  Additional BNS credits include London executive producers Kayt Hall and Geraldine McCarthy, producer Georgina Poushkine, VFX supervisor Des Anwar, production manager Michaela Miesen, 3D artist Sam Brody and VFX artists James Ballard and Attilla.  Complete project credits are available upon request.