The new iPod shuffle lets you wear up to 240 songs on your lapel. Or your coin pocket. Or your scarf. We present the new ad for Apple, “Clip.” Featuring a kick-ass music track by French band Prototypes, it was co-directed by Mark Romanek and Brand New School.
Shot on stage in Los Angeles
Creative Director & Original Concept
Jonathan Notaro
Directors
Mark Romanek, Jens Gehlhaar, Rob Feng
Agency
TBWA/Media Arts Lab, Los Angeles
Editorial
Nomad Editing, Los Angeles
VFX
Brand New School, Los Angeles
Thank You
Scott & Alicia, Rob Auten, Pat Notaro, Jennifer Johnson
Lead Flame Artist
Ryan Yoshimoto
Flame Artists
Josh Bolin, Miguel Bautista
Combustion Artist
Randy Little
After Effects Artist
Trix Taylor
Producer
Devin Brook
Music
Prototypes, “Who’s Gonna Sing”