We all like to say “we’ve been there,” but honestly, we don’t ever want to be here.
Created for the British Red Cross, and debuting in UK cinemas as a lead-in to Harry Potter and the Deathly Hallows Part II, this spot supports the charity’s latest first aid awareness campaign which targets 11 to 16 year olds, showing how first aid can be the difference between life and death.
Shot on location and directed by Robert Bisi for Brand New School’s new London studio, this one practically cut itself and required almost no post.
Life, Live It. What else is there to say?
Director
Robert Bisi
Executive Producer
Geraldine McCarthy
Producer
Dawn Christy
Director of Photography
Tim Green
Editor
Richard Anthony
Executive Producer
Jason Cohon
Flame Artist
Pilon Lectez
2D Artist/Designer
Stephen Lee
Head of Marketing & Brand Development
Fiona Smith
Campaigns Manager
Paul Donelly
Digital Producer
Billy Cometti
Head of First Aid Services
Joe Mulligan
Head of Schools & Community Education
Mairi Allan