British Red Cross

Life, Live It.

Director

Robert Bisi

Date

Spring 2011

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Life. Live it. 0:30
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We all like to say “we’ve been there,” but honestly, we don’t ever want to be here.

Created for the British Red Cross, and debuting in UK cinemas as a lead-in to Harry Potter and the Deathly Hallows Part II, this spot supports the charity’s latest first aid awareness campaign which targets 11 to 16 year olds, showing how first aid can be the difference between life and death.

Shot on location and directed by Robert Bisi for Brand New School’s new London studio, this one practically cut itself and required almost no post.

Life, Live It. What else is there to say?

-Still Frames
Brc_1_140 Brc_2_140 Brc_4_140 Brc_5_140
-Credits

Production Company
Brand New School London

Director
Robert Bisi

Executive Producer
Geraldine McCarthy

Producer
Dawn Christy

Director of Photography
Tim Green

Editor
Richard Anthony

Post Production
Brand New School

Executive Producer
Jason Cohon

Flame Artist
Pilon Lectez

2D Artist/Designer
Stephen Lee

Client
BRITISH RED CROSS

Head of Marketing & Brand Development
Fiona Smith

Campaigns Manager
Paul Donelly

Digital Producer
Billy Cometti

Head of First Aid Services
Joe Mulligan

Head of Schools & Community Education
Mairi Allan