The holiday season is all about giving and this year Bank of America is giving in a big way. In a noble effort to fight hunger, Bank of America is tripling all donations to Feeding America. Meaning, a ten dollar gift can provide 240 meals for people in need.

Originally created for motion picture theaters across the US, this heartfelt spot eschews special effects for a simpler approach aimed directly at the hearts of movie goers.

Creating a traditional, design-driven, animation for a good cause is something we were happy to help with. Thanks to our friends at Hill Holliday for bringing this our way.

To learn more, visit http://feedingamerica.org/